Sometimes the safe thing isn't the easy thing. Just look at rear-facing child seats.
They're safer.
You know they're safer, we know they're safer, and numerous studies show that they are safer in a collision. The American Academy of Pediatrics recommends children remain in rear-facing seats until a minimum age of two years old.
Yet many don't.
Why? Because it's difficult. The seats can be uncomfortable, and they break eye contact between parent and child.
Volvo wants to make the safe choice the easiest choice. They've done just that with this new Volvo XC90 concept that brings babies unprecedented luxury.
Babies aren't the usual target for luxury seating-- typically children are relegated to the back seat in some uncomfortable device. No longer! Volvo's Child Seat Concept replaces the front passenger seat with a reclining, adjustable rear-facing seat, that allows parent and child to be closer, and maintain eye contact even on long drives.
What else is Volvo innovating to protect families? Visit Borton Volvo and test drive a new vehicle to find out.
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