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Sometimes the safe thing isn't the easy thing. Just look at rear-facing child seats.

They're safer.

You know they're safer, we know they're safer, and numerous studies show that they are safer in a collision. The American Academy of Pediatrics recommends children remain in rear-facing seats until a minimum age of two years old.

Yet many don't.

Why? Because it's difficult. The seats can be uncomfortable, and they break eye contact between parent and child.

Volvo wants to make the safe choice the easiest choice.

Volvo has always been the crowned king of safety in the automotive world. Volvo invented the 3-point safety belt. Volvo invented the rear-facing child seat and booster cushion. By 2020, Volvo's goal is that nobody will be killed or seriously injured while driving a new Volvo.

What does that have to do with this amusement park ride, and the unfortunate safety expert riding it?

Volvo was inspired by amusement park rides and the range of motions and speeds they can attain to create a robot for simulating off-road car crashes.